What did the kids do when parents set any time or content limits, according to the Kaiser Family Foundation?A. They cut down on their screen time.B. They appreciated their parents" love.C. They spent more time staying outdoors.D. They accepted parents" rules unwillingly.

If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials. That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a 34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyologyand a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder. Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a steak sizzling, a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it. To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread “I’m Lovin’ It” slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings—was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured. In all of these cases, it didn’t take a mad man to invent the sounds, infuse them with meaning and then play them over and over until the subjects internalized them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation, etc. TV advertisers aren’t the only ones who may start putting sound to great use. Retailers are also catching on. The 0101 department store in Japan, for example, has been designed as a series of soundscapes, playing different sound effects such as children at play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of fizzing soda into the beverage department. None of this means that advertisers just have to turn the audio dials and consumers will come running. Indeed, sometimes, they flee. In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% people in the UK, and soon became widely disliked. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theatres. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they are rebooting after their computer has crashed. In these cases, manufacturers themselves must reboot by changing the offending sound slightly or replacing it entirely.【小题】(1) By saying “If you are like most people, you are way too smart for advertising” (paragraph l),the author means that ____________.A.most people try to neglect advertisements only in vainB.it is reasonable for people to ignore advertisementsC.there are too many simple-minded advertisementsD.it is impossible for people to be fooled by advertisements【小题】(2) What do we learn about PepsiCo and Disney from the passage?A.Lindstorm was inspired by them to write a book.B.They get marketing advice from Lindstorm.C.Lindstorm helps them to go through hard times.D.They attribute their success to Lindstorm.【小题】(3) Lindstorm is most likely to agree that advertisers have least realized the importance of taking advantage of ____________.A.our sightB.our hearingC.slogans and jinglesD.everyday sounds【小题】(4) What is true about the sound of a baby giggling, according to Lindstorm’s research?A.dvertisers infuse a positive meaning in it.B.It arouses positive associations in general.C.People come across it most often every day.D.It triggers hunger and thirst besides happiness.【小题】(5) The Microsoft start-up sound has become disliked because ____________.A.it is heard too oftenB.It causes a computer to crashC.It carries an offending meaningD.It is an invented tune

hat did Jim want to know from the woman? ____A. Whether he had annoyed his boss.B. What serious topic they would discuss.C. How well the sales were going.D. Which branch his boss had moved from.

Section B Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice. Earlier this year I met with a group of women in Matela, a small fanning village in Tanzania, and we discussed something that's been on all of our minds lately: finding a safe place to save money. The women said their babies were getting sick from malaria (疟疾), and they could afford.the drugs if they saved money over time--but with no access to formal savings accounts, they had a hard time safeguarding cash. So they saved in risky and inefficient ways. They made loans to each other, or bought goats or jewelry, then sold them if they suddenly needed money. The success of microloans has opened new opportunities for many poor people and has been a crucial factor in reducing poverty. But loans are not enough. Savings accounts could help people in the developing world with unexpected events, accumulate money to invest in education, increase their productivity and income, and build their financial security. Fortunately, this is a moment of opportunity. New policy ideas are uniting in ways that will lower the cost of savings and bring safe financial services to the doorsteps of the poor. One exciting trend is agent banking, in which stores and post offices serve as banking outlets. Banks still manage and guarantee the deposits, but they rely on the infrastructure (基础设施) of other outlets to deal with clients where there are no bank branches. The phenomenal growth of mobile phones in the developing world presents another opportunity. M-Pesa, the mobile-phone cash-transfer service in Kenya, has signed up more than 5 million subscribers in two years and recently expanded to Tanzania. This new idea is opening markets and transforming lives. A split-second M-Pesa transaction costs as little as 30 cents and replaces a day of risk and expense just to send someone money or carry earnings home. At the Gates Foundation, it has been committed more than 350 million to make financial services widely accessible to the poor because safe places to save can help break the cycle of poverty. If action is taken on this moment, then within a generation, billions of people will have the chance to build up their savings and live the healthy, productive lives that they deserve. According to the first paragraph, people in Matela are most likely to expect that______. A．they can afford the cure for malaria B．they can save their cash efficiently C．they can live safely in the village D．their can get rid of poverty soon

[听力文本资源]The 2015’s advances in computer hardware and software, mechanical devices, sensors and artificial intelligence brought the world another step closer to the robotic future.Electric cars were a big hit in 2015. Most large manufacturers introduced higher mileage models; some, such as Honda, pushed for alternative energy sources.Self-driving vehicles were also getting closer to everyday use. Even an autonomous truck, built by Mercedes, demonstrated its ability to safely navigate on a busy highway.On another front, 3-D printing technology has emerged as a cheaper way of manufacturing almost anything – from dessert to cars.The 3-D technology soon could play a role in resolving the global housing shortage, said Ma Yihe, CEO of China’s WinSun Decoration Design Engineering Co. “We use urban construction waste, mine tailings and urban solid wastes as raw materials,” said Ma, whose company is headquartered in Shanghai. “We sort them by category and we transform them into a special printing ink.”[听力文本资源]1. [听力文本资源] What is the news report mainly about? [听力文本资源]A) Technological achievement in 2015. B) The development of 3-D printing.C) The spread of electric cars.D) Resolving the global housing shortage.2. [听力文本资源] What did Honda focus on in 2015? [听力文本资源]A) Promoting alternative energy sources. B) Promoting self-driving vehicles.C) Introducing higher mileage models.D) Introducing an autonomous truck.

If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials. That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a As is mentioned in the first paragraph, most people believe that ______.A. ads are a waste of timeB. ads are unavoidable in lifeC. they are easily misled by adsD. they are not influenced by ads

Women still have an uneasy relationship with power and the traits necessary to be a leader. There is this internalized fear that if we are really powerful, we are going to be considered heartless or unpleasantly aggressive or forceful. We are still working at trying to overcome the fear that power and womanliness are mutually exclusive. In my case, I think I may have had an easier time dealing with this fear because my first taste of leadership came in a situation in which I was a (幸福地)ignorant outsider. It was in college, when I became president of the Cambridge Union debating society. Since I had grown up in Greece, I had never heard of the Cambridge Union or the Oxford Union and didn’t know about their place in English culture, so I wasn’t weighed down with the kinds of overwhelming notions that may have stopped British girls from even thinking about trying for such a position. The same thing happened when my first book, The Female Woman, came out. I was 23 and my U.S. publisher, Random House, flew me from London to New York. They handed me my schedule, and my first interview was with Barbara Waiters on the Today show. This didn’t confuse and shock me since I had no idea who Barbara Waiters was, and had never heard of the Today show. So I was less nervous than if I had been on a local show in A-thens that my family and classmates could have watched. In this way, it was a blessing that I started my career outside my home environment. It had its own problems in that I was laughed at for my accent and was (贬低)as someone who spoke in a funny way. But it also taught me that it is easier to overcome people’s judgments than to overcome our own serf-judgment, the fear we internalize. Aleksandr Solzhenitsyn said, "If you want to change the world, who do you begin with, yourself or others " I believe if we begin with ourselves and do the things that we need to do and become the best person we can be, we have a much better chance of changing the world for the better.In what situation did the author find it easier to deal with fear A. When she had her first book published.B. When she was in an unfamiliar culture.C. When she was with friends and family.D. When she got used to facing the public.

Directions: Suppose you're writing a report on the significant social changes you've observed in recent years, such as lifestyle, way of thinking, communication, or technology. You only need to focus on one change that has impressed you most: how things were like before and how they are now. You should write at least 120 words but no more than 180.

Passage TwoQuestions 29 to 31 are base on the passage you have just heard.A. Turning off the lights when you leave a room.B. Passing a new national law on climate change.C. Using low-flow showerheads in the bathroom.D. Driving more efficient cars to the office.

Human creativeness is boundless. With the advance of science and technology, a complete new means of communication -- Mobile Phone came to the world, which, being not fixed in one place like ordinary phones, greatly facilitates telephone communication. Although using mobile phone is convenient, it also has some negative factors. It tells us that we should pay more attention to the mobile phone etiquette. There is a research on American mobile phone etiquette. People are using cell phones in a Manhattan subway. Most Americans believe that there are unspoken rules about using mobile phone etiquette, according to an online poll. It’s impolite to shout down their cell phones which may frighten other passengers. Checking emails, sending text messages and making telephone calls while in the company of other passengers are definite breeches of mobile phone manners. Texting during a date is also strictly forbidden. But the majority of American people questioned in the online poll said that they would not be offended if they received an electronic "thank you", instead of a written note and seventy-five percent had no objections to anyone using laptops, net books or cell phones in the bathroom. "Etiquette is first and foremost a question of awareness," said the author and etiquette expert Anna Post. But she described the results of the Harris Interactive poll commissioned by Intel as "pretty surprising statistics". Sixty-two percent of the 2,625 adults who took part in the survey agreed that cell phones, laptops, net books and other electronic devices are part of daily life. Fifty-five percent also thought that the demands of business mean people must stay connected, even if it involves taking a laptop on a holiday or answering a cell phone during a meal. Despite the need to be constantly connected and the general acceptance of the technology, people were more sensitive about technology abuses during holiday and religious activities. Nearly ninety percent of Americans think that cell phone use is unacceptable during a religious service and thirty percent admitted they would be offended if they received an online gift wish. But more than half revealed that they intended to send an electronic greeting card, instead of a traditional one. "These are issues about common sense," said Dr Genevieve Bell, an ethnographer and director of Intel’s User Experience Group, adding that the social rules of when and how it is appropriate to use the technology are still being formed.Which of the following sentences is fight according to the passage A. 75 percent of people in the online poll had no objections to anyone using laptops, net books and cell phones in the bathroom.B. Nearly all of Americans think cell phone use is impolite during religious activities.C. 90 percent of people in the online poll admitted they would be unhappy if they were given an online gift wish.D. 30 percent of people in the online poll believe that people should get in touch with each other frequently because of the demand of business.